About Us

Hola Brujas! Neon Bruja Swim is a woman owned & latina empowered brand. We are the women who break the boundaries and are the force to be reckoned with.

Brought to life by the power of neon and sass, we wanted to share with you our aura. Conjuring up all of the vibes, we created this brand from the love of the 80's, neon colors, brujeria, and confidence.

Our swimwear is designed to radiate your confidence no matter your style. We like to be fun, real, and as out there as your personality.

Our soul is founded in the heart of Austin, Texas and we hope that you love us as much as we love supporting you! Both in life and in the water.